The ‘Media Wall at Gwanghwamun Square’, installed with 53m-wide Full HD panels, is a media art platform where citizens can enjoy media artworks. The Media Wall exhibits various media artworks created by artists and citizens alike all year round.
Media Art @ Haechi Lounge is presented every day from 8 AM to 10 PM.
The author compares the many people gathering at Gwanghwamun Square to raindrops, expressing the desire to encounter the beautiful "jambi" (summer rain) that represents the summer square.
Hechi and Soul Friends, the charming companions who accompany everyone, everywhere in Seoul. When their eyes meet, their eyes sparkle, and their smiles are full.
Let's go on a journey with Hechi and Soul Friends, becoming one, two, three in the Seoul Metropolitan City.
When focused on the brilliant fireworks, one can momentarily escape from complex thoughts and worries. Furthermore, if we are together, we can overcome this difficult and strenuous world and move forward. In the midst of a busy daily life, the author hopes to regain energy by feeling the presence of the people who are always by our side.
The newly remodeled Seoul city characters, Hechi and Soul Friends!
How about going to a valley with these characters who will become our new friends?
The author hopes that the oppressiveness and heat will disappear, and be replaced by happiness and joy.
Home is a place of solace for the heart, existing somewhere within us. If one has lost or forgotten their home, the author wishes for them to find the refuge that is their home.
Home can be an individual, a family, and ultimately, the society in which we live and thrive.
The scorching heat of summer is like the energy of our lives. At Gwanghwamun, by sharing each other's rhythms, the author hopes to overcome the difficulties of relationships and communication, and exchange positive energy, resonating in happiness.
The fantastic nights and days of Gwanghwamun Square, where living beings come to life.
As the sparkling night passes and day comes, people gather in Gwanghwamun Square.
Gwanghwamun Square is dyed in various stories, and dreams and hopes sprout through them.
The content progresses against the backdrop of Gwanghwamun and Cheonggyecheon, which are familiar places to us. Through the sight of Hechi and Soul Friends wandering in real living spaces, I hope you can feel Hechi's new appearance more intimately.
The colored landscape paintings 'Lee's Landscape' by Seoul native artist Lee Dong-hyeop, which vividly express the best attractions of Seoul such as Gyeongbokgung Palace and Mount Bukak, provide the utmost refreshing experience to the citizens and tourists visiting Gwanghwamun Square.
This is a video that looks at the Gwanghwamun Square covered in waves from a bird's-eye view. It overlaps the beach that suits the long Gwanghwamun Square and the surrounding building scenery in the video, making the real space and the space in the video coincide. I hope you can enjoy a unique summer with Hechi and Soul Friends playing in the waves and sand at Gwanghwamun Square.
When you enter the life of the city, there is a space that could be somewhere around, and by aimlessly strolling through the maze-like alleys, I felt the deep impression and subtlety of the summer around Gwanghwamun. Through this memory, I wanted to transform the vague space of nostalgia into a meaningful place and revisit Gwanghwamun, which we habitually look at in our daily lives, from the foundation of our lives.
You can take a picture with ‘Hechi and Soul Friends’!
Your eternal friends, Hechi and Soul Friends always will be by your side!
When things get tough and difficult, the righteous Hechi comes to the rescue. The mighty Jujak delivers powerful punches to wrong-doings. The magnificent Baekho continuously challenges and achieves. The kind Hyeonmu joins in the gift-like rest. Chungryong is always by your side, listening to your stories.
The fluffy Hechi searches for the Soul Friends hiding beyond the wall.
It is up to Hechi and the citizens to deduce who the Soul Friends are, hiding behind the beautifully embroidered dancheong.
How about trying to find and discover them, who are secretly embedded in our everyday lives, in new forms?
The story of Hechi's adventure that began with a forest walk, and Haechi's dream-like exploration of Seoul together with the Soul Friends!
Bae Jun-hyeong expressed the serene coolness of nature and the harmony with the city, which he felt under the shade of the trees in Gwanghwamun Square visited in the summer. He hopes that the visitors can feel the beauty of nature and a moment of rest, stepping away from their daily lives.
The Hechi and the Soul Friends start a race to seize the opportunity to fulfill their individual wishes. Joowak and Baekho, who desperately wanted their wishes to come true, end up quarreling and hurting each other's feelings, while Cheongyong and Hyeonmu suddenly go their separate ways. In the end, Hechi, who had wished for his friends not to fight with each other, wins, and Hechi and the Soul Friends realize the importance of their friendship.
By observing the various moments in our lives through an intimate gaze, the work reveals the inherent rhythm and melody hidden in the everyday. Particularly, the work conveys the diverse aspects of a summer day at Gwanghwamun through concise, metaphorical, and lyrical images, akin to a piece of music or poetry, with a meticulous and affectionate perspective.
Under the dazzling summer sunlight, a beautiful hanbok (traditional Korean dress) adorns Gwanghwamun Square, catching the cool breeze.
The graceful figure of the hanbok strolling through the square, imbued with the breath of history, reminds us of this place's brilliant legacy.
By reinterpreting the familiar yet newly captivating beauty of the hanbok through media art, we hope the fragrance of the hanbok will once again blossom in our lives through its elegant steps.
In the summer, the lively energy of hechi, the Soul Friends, and the citizens has been captured and hidden within cool waves. This motion graphic animation allows the audience to enjoy a "hidden picture" game by hiding the characters of hechi and the Soul Friends. We hope that the citizens who visit the Haechimadag Media Wall can enjoy the refreshing video and feel the happiness of summer.
This work expresses the sensory experience of hechi and the Soul Friends enjoying the summer. By depicting the characters experiencing the seasonal elements of summer as they move between the city and the countryside, the aim is to provide citizens with a moment of rest and relaxation amidst their busy daily lives.
This work showcases a playful imagination by likening the cityscape of Seoul, a global megacity home to millions of citizens, to the depths of the ocean. The artist has depicted the citizens, each with their own unique character, living their lives within the deep and vast sea.